"I wrote this book for the same reason I’ve been teaching for over two decades." says Dr. Weinig. "I want to light a fire under the future entrepreneurs and innovators that will define our tomorrow."

Rule Breaker captures what thousands of students have learned from Dr. Weinig: The secrets to running a business; the path to success through his "Keyhole" concept; the smart way to take risks; and what to expect as an entrepreneur.

"Everyone is captivated by the latest app or social media platform, but the true promise of the next generation of entrepreneurs lies in the physical world," says Weinig.

"Stretch your imagination from the mundane to the outrageous, and especially innovate at the point where networks and computing power interact with the infinite potential of materials science."

Rule Breaker concludes with "Dr. Weinig's Lesson Plan," a summary of strategy, tactics and principles for anyone determined to create a business and a shorthand guide for innovators of all kinds.

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