Breaking the rules to make rules that work

“The saga of MRC as told by Weinig is partly a valuable case history of how the digital revolution impacted American industry and management and partly a useful guide for entrepreneurs who want actionable, practical and no nonsense guidance to help them succeed. Rule Breaker also happens to be an entertaining story of one of the most colorful business figures of the postwar world told in Weinig’s own distinctively engaging voice. Two things readers will take away from this lively hybrid memoir and business guide are an appreciation of Weinig’s honesty in talking about how he landed a client or kept a client after a company screw up, and his distinctive sense of humor, such as his explanation of how tough it is to open a factory in France…sober. In honor of such work, in 1988 the Government of France awarded him the rank of Chevalier dans l’Ordre National de la Legion d’Honneur.”

-Kenneth Alan Grossberg, an Advisor, Knowledge center for Innovation, Technion- Israel Institute of Technology. Previously a professor of marketing at Waseda University in Tokyo.